HOMETOWN HEADLINES
The best thing about being a New Yorker is being a New Yorker.
We have a very particular language: sarcasm.
We complain because we care. Honestly, the everyday annoyances that tourists & transplants cause are hilarious when you say them out loud.
Hometown Headlines is a campaign that uses snarky, hyper-relatable lines to call out day-to-day NYC moments, in a way that feels like it was written by an actual New Yorker (because it was). The tone is blunt, funny, and lovingly fed up.
