Even more about me

Copywriting isn’t my only interest. I also love expressing myself through fashion, so yes—I’m totally a shopaholic. I also channel my energy into journaling. Bettering myself is my favorite daily acitivty, so journaling is not only a creative outlet, but a great way to assess my growth and make steps towards progress.

Pink is a not just a color, it's a lifestyle.

getting even more surface level, in case you couldn’t tell, pink is my favorite color. it is as feminine and flirtatious as i am.

la vi en rose is my lifestyle.

I know you were wondering.

Yes, I am a girl who enjoys the finer things. Traveling abroad to places you can’t properly pronounce, fancy restaurants that break the broke-college-student wallet, hours-long shopping sprees (thrifting can only take you so far…), etc. All of this is to say that a lavish lifestyle means I’ll need the funds to support it.

I believe strongly in putting things out there. Not through “I will” but “I am.” So picture this: I (Tori Elle Edwards) graduated from the Klein College of Communication and Media at Temple University with a copywriting concentration. I work as a Junior Copywriter at a prestigious ad agency while pursuing music (refer to this website for “I knew her” bragging rights). I also have a YouTube channel with over 100K subscribers.

See what I did there?

CONFESSIONS OF A SHOPAHOLIC…IN ADVERTISING?

“Tell us about yourself." This is the same generic boring question that all applicants are asked. Thankfully, I love talking about myself, so I'll begin with this: I have become my alter ego. Yes, that's a crazy way to start this off, but hear me out. I stand out. No, really, I quite literally stand out. At 5'11 I physically dominate space, and I absolutely love it. No, I don't play basketball, and no, I don't model. But surely, I am not wasted potential. Being perceived once felt daunting. With a quirky, awkward personality type, and being a metal mouth for 6 years (...9 months and 19 days, but who's counting...), towering over all of my prepubescent crushes was added baggage to my painfully cringey teen years. Despite my efforts to shrink, no amount of suppressing my personality or hunching over made me any smaller. Amidst the teenage angst of uppity Wall Street kids, I needed a way to be courageous in my visibility. Somewhere between all the braces and backhanded compliments about my height, I created an alter ego — the version of me who owned the space I once tried to shrink from. With a local Forever 21 at the World Trade Center, I started experimenting with fashion as a shield to insecurity and form of expression. I went to a uniform high school, so my styling of tacky teenage-girl micro-trends was limited to weekends and one Friday a month. It is when I arrived to college that I had more creative liberties to act as a life sized mannequin. I became more interested in thrifting, borrowing inspiration from Pinterest, creating full boards of how I wanted my alter ago to dress. Naturally, I began styling harmonious ensembles that were synonymous with my alter ego persona. Before I knew it, I became her.

Treating my weekly class schedule as my personal fashion week, I began embodying total confidence. Not only was I dressing how I had only imagined, but began personifying my alter ego as well. How I spoke, how I walked, how I commanded a room. Fashion was, and still is, the foundation to total confidence. All of this is to say… my passion for fashion goes beyond personal expression — it’s about storytelling, attention to detail, and creativity. These are exactly the qualities that make someone thrive in advertising. Whether it’s developing concepts, editing copy, and crafting narratives. These skills translate seamlessly into a fast-paced advertising environment, where clear storytelling, collaboration, and precision are essential to bringing ideas to life. Whether supporting creative teams, organizing assets, or contributing to campaign development, I thrive in spaces where strategy and creativity intersect.

In many ways, fashion became my language. What started as an alter ego evolved into a deeper understanding of how personal style communicates identity and emotion — a perspective I carry into my creative work. I’m excited to bring that same mix of storytelling, detail, and enthusiasm to an environment that values originality and meaningful connection.

Welp, you’ve made it this far.

not nosey, *intrigued.

not nosey, *intrigued.

You scrolled this far down for a reason. My efforts to translate my IRL charisma into the digital landscape clearly worked. Yes, I am aware that I have exhausted how much I have spoken about myself on this site, and clearly used this as an excuse to upload cute pictures of myself too. Can you blame me, though?

This is so on brand.

If you haven’t explored the rest of my portfolio site, you should, because A. My work is pretty good, and B. I spent about an hour alone trying to figure out how to add a text box on Squarespace. If you weren’t completely oblivious to the footers on every page, then you know what to do next.